The economic potential of Minas Gerais is not only analyzed by the economic data of the state, but by its strategic and geographic location in the southeast region of Brazil. The region accounts for 55.2% of the Brazilian GDP, and a per capita GDP of R$ 29.718,00. (IBGE 2012)
According to IBGE and iPC Marketing, Minas Gerais has the second largest consumer market in Brazil, represented by 10.4% of total consumption. However, considering the southeast region as a whole, companies in Minas Gerais have a huge logistics advantage with easy access to almost 50% of the Brazilian consumer market and an estimated consumer potential of R$ 1,826 billion in 2016.